Online networking and online social bookmarking are more popular now than ever. But it’s hard to know which social network is right for you if you haven’t tried all of them. That’s why so many Internet users find reviews of these type of sites so helpful. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Many folks fight for their choice of online social networking sites vehemently. That’s probably because the site they fell in love with is one of the few they tried and they got hooked on one site without really knowing what’s out there. Some people defend their choice without even knowing the differences online social networking, social bookmarking sites and social networking communities that are primarily there for fun. Many people don’t know that there also are social network sites, like Capazoo, that pay for people to use and promote them.

People often don’t know the difference between one form of social network and another because there is huge amount of cross-over in the platforms. Sites such as MySpace can be used just for fun or for serious business networking, or both! And there are literally tens of thousands of Ning sites, such as Vintage Life Network, which specialize in narrow niches. These online social networking sites are important because they’re created by users and focus on distinct interests. Communities focused on interests, such as book readers, abound. Social networking book sites, like LibraryThing, have book reviews and other features created just for people who love to read. A less interactive format that is just as important as social networking sites is social bookmarking, which has become very popular. Social bookmarking sites like Reddit allow people to save their favorite bookmarks so they can access them online any time. These sites are also powerful for people who are searching for information, because searches are greatly enhanced by tagging. Keyword tagging also makes social bookmarking sites of great interest to online marketers, who use them to garner backlinks for their blog posts and Web sites. A single social bookmarking link isn’t that valuable but when there are many of them, search traffic often increases. Also, like with Propeller, if a blog post is entered on one of these sites, high Google rankings can result if it is submitted correctly and has the right keywords associated with it.

Blurring the line even further are sites like Mixx, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. There are a lot of friends and business contacts to be found on these types of Web properties and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. These tremendous benefits are just some of the reasons that people who make their livings online love social media sites.

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