You probably know that if you want to get free publicity, you need to send a press release to the media. But a press release is meant to cover the broad strokes, not go into the details. That’s why people who are serious about getting publicity create a press kit. The press kit can contain several items in addition to your press release.
You might want to include a photo, a list of suggested questions, a list of media that have already done a story on you or your company and a fact sheet.
A great way to make your pitch to the media stronger is to augment is to include a separate fact sheet with the press release. Fact sheets are easy to create. Simply list of series of facts that relate to your story.
Let’s say that your are a real estate broker or agent. You might want to create a list that contains such items as the following:
Median price that homes sell for in your town.
Media price a year ago, six months ago
A statement about how long as house in your community was on sale this time last year vs this year.
You may also want to list some relevant facts about your company. This is especially useful if you are beating the competition. Some facts to consider are:
How many homes you’ve sold so far this year, or the monthly average
The average number of homes sold by all the real estate companies in your community
How many years you’ve been in business
The number of agents in your company, and so on
So in your efforts to get free publicity, you can create a wide number of fact sheets, each of which supports a particular press release or story angle. So consider adding a fact sheet to your press kit and watch your free publicity grow. Or as they often said in the old” Dragnet” TV show and movie, “Just the facts, ma’am.
Danek S. Kaus is an experienced journalist and publicist, and the author of You Can Be Famous! Insider Secrets to Getting Free Publicity. Check out his Blog and learn more about his Services
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