Posts Tagged Effective Article Marketing

Why You Need To Use Article Submission Services

Apr 1

Posted by Bob in SEO (search engine optimization) | No Comments

If you want to make the most of your articles on the Web, you may want to make use of article submission services. This is one of the foundations of effective article marketing.

What Is An Article Submission Service?

An article submission service is a service which submits your articles to a wide range of article directories for you in exchange for a small fee.

Normally, you would have to go to each individual article directory and manually submit your article to them. For example, in order to submit an article to Ezine Articles, you have to open an account there, log in and manually submit the article. If you wanted to do the same thing in Go Articles, you would follow the same process.

This is obviously a time consuming process and this is where article submission services come in handy. The whole article submission process is performed by them on your behalf at hundreds of online directories. You submit once and they do all the work for you.

Why Submit To Article Directories On The Web?

Whenever an article is submitted to an article directory on the Web, a link going back to your website is created (also known as backlinks). In general, the more backlinks to your website, the higher your website ranking will be in the search engines. And the higher they rank, the more traffic they get and the more sales you can make.

So if you submit to hundreds of article directories, you can potentially get hundreds of links back to your website.

The Duplicate Content Issue

Major search engines such as Google have an algorithm which penalises those websites which copy content from other websites.

As a consequence, many people fear that by submitting the exact same article to multiple article directories, the backlinks created will not be seen as valuable by the search engines and will not help boost your ranking either.

This is in fact true.

However, the best article submission services out there ask you to write variations of the article you are about to submit so that the article is slightly different at each article directory. A good article variation percentage is 30% (at the minimum).

This allows you to overcome (or at minimise) the duplicate content issue.

What Are The Best Article Submission Services?

In the last 2 years as an Internet marketer, I’ve used plenty of article submission services and most of them have been unsatisfactory in terms of results and overcoming the duplicate content issue.

Luckily for you, you won’t have to go through such a tough learning and experimental curve. I’ve found what I believe to the 2 best article submission services on the Web today.

Submit Your Article (SYA)

This article submission service allows you to submit your article to the major article directories (such as Ezine Articles and Go Articles) as well as publishers on their network who are constantly looking for content.

It has a system called Article Leverage which allows you to write variations of your article for distribution.

It costs $US47 a month, which is pretty cheap compared to the massive value you can potentially get.

Click here to find out more.

Article Marketing Automation (AMA)

This article submission service is very similar to Submit Your Article but with a big twist.

It does not submit to article directories online.

And because it doesn’t do that, you do not have to submit resources boxes.

Instead, AMA has a network of blogs (which anyone can join) which publish your articles if they like the content. The amount of people who re-publish your content on their blogs is dependent on how good your content is, all of which just means more backlinks and higher search engine rankings for you.

With AMA, it’s more like submitting blog posts and not articles. This is because AMA allows you to include 3 links in each of your articles unlike SYA.

I really cannot talk enough about AMA and its benefits. It’s also $US 47 a month but the value you get is simply massive if you use it right.

Click here to find out more.

Make A Decision

It’s time to decide whether you are going to manually submit your articles to article directories or whether you are going to allow someone else to do it on a much grander and faster scale for a small monthly fee.

If you think about article submission services as an investment with a great ROI, then you would be crazy not to take advantage of them.

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Tags: article directories, Article Marketing, article marketing automation, article submission services, Effective Article Marketing, Ezine Articles, off-page SEO, submit your article

Article Marketing To Brand Your Online Presence And Boost Visits To Your Website

Mar 21

Posted by Robert Litton in Home Based Business | No Comments

If you want to brand your online presence, there are several different methods that you can use. Some marketing methods work better than others. Since online success depends largely on the results of your marketing efforts, you must use marketing techniques that work. Using article marketing to brand your online presence is a proven method of online promotion that is known to work.

Compared to other online promotion methods, article marketing offers a number of benefits. When they contain useful or interesting information, articles can be spread virally across the Internet. When readers like your article, they pass it along to friends and family. Whenever a new person reads your article, they will have the opportunity to visit your website using a link in the resource area of the article. Once at your website, there is a higher chance that these website visitors will buy from you, because your article has already peaked their interest in your products or services.

Secondly, writing articles can greatly increase awareness of your website and brand. When you submit articles to free article directory sites, your articles will be available to major search engines, usually within a few days. With access through search engines and article directory sites, your articles will have a greater chance of being found and read by your target audience. If they include a website link, your articles can drive traffic to your site for many years to come.

You can also write keyword rich articles and publish them on your own website. Websites that are already included in search indexes are crawled regularly by search spiders. Any new pages, such as articles, that have been added to your website are automatically added to the search engine whenever your site is crawled. Thus, adding useful articles to your website can further improve awareness of your brand.

If you really want to add firepower to your marketing and give your online presence an extra boost, write several articles. Choose popular keywords related to your subject matter and write, write write. The more articles you write, the more exposure you build for your web presence and online brand. Write dozens of articles to dominate the search engines for your desired keywords or phrases. This will substantially increase your chances of being found by your target audience.

You may not consider yourself a writer. If not, you can hire professional writers to create articles for you. Professional articles are inexpensive, and easy to order. Just tell the writers what keywords you want, and they can write your articles within a few days.

Reword your articles, and submit them to several different article directories. If you submit the same exact article to different article sites, the article may be rejected. It is best to use a different article for each directory that you submit to. It is not difficult to reword an article. Just change the title. Then change each paragraph, while keeping the meaning the same.

Consider article marketing to brand your online presence. Writing and submitting articles online offers a number of benefits. It can help bring visitors to your website. It can increase awareness of your brand. It can build credibility. If you have been searching for the best online marketing methods, and you want results, article marketing is a good choice.

Learn more about how you can grow your business and increase visibility with your target audience using effective article marketing techniques today! When you have an excellent article writing and distribution strategy in place, you will begin to see benefits quickly!

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Tags: article marketing to drive traffice, Effective Article Marketing, Home Based Business

How To Engage In Effective Article Marketing

Mar 19

Posted by Bob in Ezine Publishing | No Comments

These days, you can hardly get away from people talking about how powerful article marketing can be for promoting your products and services on the Web. They talk about how it allows you to get a big number of links back to your website, which increases your website's rankings on search engines such as Google. But what they don't talk about is effective article marketing.

Leveraging The Power Of An Article

It's quite easy to write an article around a certain keyword and start submitting it to various article directories such as Ezine Articles and Go Articles. In fact, you no longer have to do it yourself because there are people all around the world who can do it on your behalf for a small fee.

When it comes to effective article marketing, the real power of an article is not found in the content.

Yes, content is important, especially if you want to keep the reader glued to the screen until the very end. However, it is the resource box at the bottom of each article which is seldom used effectively.

This is what most people do.

Most people tend to use the resource box to explain their background and their experience and just leave a link back to their website. That's it. You may not believe it at first, but this is actually an ineffective way of utilizing the resource box.

What most people don't know is that the resource box is there for you to make the reader take action. And this is achieved by making them an attractive and compelling offer.

Think about it this way.

You spend 400-600 words in the body giving them valuable information about a certain topic. You are only left with about 100 words or so in the resource box to promote your online products and services. And you have to take full advantage of it!

How To Effectively Use A Resource Box

Most (if not all) article directories allow you to put 2 links in the resource box. For argument's sake, let's assume that the article directory you are going to submit an article to allows you to place 2 links. Here's how to use them:

Link 1 – link to the main sales page of your main product and/or service

Link 2 – link to an opt-in box where the visitor can get a free product and/or service

The reality is that not everyone will be interested in purchasing what you have to offer right after reading your article. In fact, most of them won't. This is why you should use the second link to promote a free product and/or service which they can access by entering in their email address. This way, you can send them valuable content and promotional offers about your offerings via email after they have left their website. What's more, this email marketing sequence can be automated by using software such as Aweber.

In the world of Internet marketing, you have make the most of what you've got and engaging in effective article marketing is a good way of doing that.

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Tags: Article Marketing, article submission services, Effective Article Marketing, Ezine Articles, submitting articles

Explode Your Traffic With Article Marketing

Dec 11

Posted by Bob in Internet Marketing | No Comments

"Article Marketing" "Article Marketing Works" "Article Submission" "Articles Ideas" "Article Ideas" "Writing articles" "Submitting Articles" Articles "How To Write Articles" "Effective Article Marketing"

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Writing Articles can sometimes seem like a mind rattling battle of confusion and numbness as you strain your brain to come up with Articles Ideas, while you try to come up with new and interesting content to write about, but it really doesn’t have to be that way.

Believe it or not there is an endless source of interesting things you can write about and everything you need is right at your fingertips. “Pardon the pun” You often find that as you write an article there will be another subject inside it that you can use for your next Articles Ideas.

All you have to do is spend an hour or two searching the internet for something that interests you. Take your own notes then go and publish your own content on the subject.

Always aim to keep your Article interesting and unique, you need to deliver interesting information and not bore your readers to the point that they will go and look for something else. The chances are that they will be hunting for information and they will almost certainly go to a competitors link and seek more grey matter food no matter how well you write and how much information you squeeze into your article. The trick here is getting their attention and leave a lasting impression. Lead with something that will make them remember you and make the best ethical bribe you can come up with dont hold back.

Keyword Selection

Another crucial aspect that you need to place upmost importance on when your brain storming your Articles Ideas is the keywords you are going to be targeting. The keywords you choose will make the difference between 5 and 500 new visitors per month. Use the Google Keyword Tool for this. Head to Google and type Google keyword in the search box. It will show you multiple variations of the keyword you want to target and the amount of local and worldwide searches that have been performed on them for the month. I will write an article on this and do up a video training module on how to effectively use this tool for my next Articles Ideas. “See, I just had more Articles Ideas” So be sure to subscribe to our RSS feed at the top right of website to receive this as soon as I upload it.

Though the keyword tool shows you multiple variations, always look at your own different versions as well to widen your search further and develop a better understanding of the process. If you cross reference the keyword tool results with actual Google search results it will help you better understand your competition, take note of the amount of competitors you will have to compete against. Finding good keywords with less competition is the best way. Look for obscure angles to approach this from.

Google gives you better generic rankings if you have a lot of good quality backlinks and Article Marketing is an extremely powerful way to get them, by submitting a slightly different version of the same Article to hundreds of different Article Sites each time you write an Article. You quickly build a very powerful backlink list without the worry of duplicate content and drive more traffic to your site through the content you write in one fowl swoop. Killing 2 birds with 1 stone, so to speak, at this point your thinking yeah right and just how many hours do you think there are in one day? It takes about an hr to accomplish this after you have written your initial article and as you read this, there are literally hundreds of different versions of this same article circulating around the internet that I have submitted to hundreds of different Article Directories.

Get More Clicks

All Article Directories have a resource box, or signature box and if you go and search the keyword resource box you will find a lot of information telling you how to fill this field out. You can usually add two links in it using Anchor Text. Your Anchor Text should always be the keyword you are targeting, so for this Article Im going to use the first Anchor Text as Articles Ideas and under this Anchor Text will be the link that goes directly back to the source of this Article. Then you make your second link your bribe link where you make an offer that’s just too good to refuse and makes your readers feel compelled to click that link and target another different but relevant keyword with it...

Just Do This: Make the resource / signature box a continuation of your Article and direct your first anchor text back to the source of your article and make an offer that compells your audience enough to want to click your Anchor Text Bribe.

When I submit this to the Article Directories I will make everything below a part of the resource/signature box and the Anchor Text will be the text that is Blue.

Coming up with Articles Ideas is relatively easy, it’s the attention to detail “choosing keywords & keeping your audience interested” that makes all the difference to your traffic numbers. Submitting a slightly different version of the same Article to hundreds of Article Directories is an extremely powerful backlinking strategy that in turn gives you more credibility and higher generic rankings with Google and the big engines which will detonate your traffic numbers.

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