Small business entrepreneurs that have a solid business sales background are fairly rare in today’s marketplace. Most new enterprises and start ups are undertaken by those with a specific skill or craft around which the business was built. The main challenge for these new business operators then is to find a way to manage all elements of the business, including finance, manufacturing and of course, sales.
As the public use of the internet grows, the opportunity to develop new business relationships using on-line communication also expands. The explosion of on-line businesses and Software as a Service (SaaS) business model operations illustrates the opportunities presented to savvy companies investing in web pages, social networking and on line marketing efforts. Quite simply, companies can use the internet to help sell products and services.
But what exactly is the role of the internet in making sales? The craft of ’selling’ usually depends upon establishing a business relationship that provides value to all participants in the transaction. Most of this interaction is of course personal in nature – especially for bigger ticket sales items.
With major corporations pouring great sums into web development and research, the value is clear – a well-designed message delivered over the internet builds sales. Social network methods, on line ordering and other internet (SaaS) based business models all testify to the ability of the internet to generate revenue and expand the customer base.
New start-up businesses must attract attention to generate revenue. The internet is an important part of this strategy just as it is for major companies. A web page that accurately delivers useful information can act as a company sales representative on a 24 hour basis.
Many methodologies are available to help the small business reach potential customers that need the product or service. Localization is one such method that allows businesses providing service to particular geographic areas. Organizations such as ones providing Denver Furnace Repair or or a Denver Graphic Designer can utilize the search engines and internet to compete for business in the central Colorado community.
Investing in an on line web sales or marketing initiative can be a difficult decision. Marketing and sales projects cost real dollars and there is no guarantee of a specific outcome or result. Still, a new entity’s presence on the internet can be a huge support to a start up enterprise by attracting readers, distributing useful and valuable information to customers looking for data as part of their purchase process.
Using a web page to attract readers is a challenge that many new business operators have little experience meeting. There are a couple simple rules for developing web page content that can help the start up enterprise use the internet to compete for traffic and to begin building a customer base. In short, the website must contain two particular elements – a: Specific call to action Clear “Value Proposition”
Call To Action – Sales managers worldwide continually exhort their troops to “ask for the sale!” Asking for the sale is the call to action that organizations request of those they are dealing with. With a web page however, actually asking for the sale may be inappropriate if the reader has just clicked onto the site. Asking the reader for a more risk-free response – such as providing her/his contact information is usually more effective.
A web page is useful for building brand image, product and service awareness and generating interest. The web page in some instances can close a sale, but the page is far more useful for building up a network of interested potential customers. New enterprise web pages that focus on generating this network can find themselves in possession of a highly valuable email list when it comes time to start actively selling.
Value Proposition – Stating the actual value proposition can be tricky, but should provide a reasonable expectation of value received should the prospect agree to explore a relationship with the company. Setting these expectations can be made by presenting a bold value statement, such as “increase sales by up to 25% in one month by” These kinds of value statements or propositions not only grab the reader’s attention, but also provide a baseline expectation for the result. And without this expected value, potential clients would not have a reason to consider buying.
New enterprises can use these two simple rules to build their businesses. By attracting potential customers to the business web page and then delivering a call to action and value proposition, these readers can be invited to build a longer term customer relationship with the organization.
SEO Consultants in Denver help business enterprises of all sizes attract additional customers via the worldwide web by increasing web traffic and converting readers into customers.
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