Websites, when done properly, can be very effective advertising for lawyers. Today I will focus on why you need multiple calls to action on your law firm’s website.
When advertising for lawyers on the web, be sure to use multiple calls to action: Different people respond to different stimuli
When we construct a webpage, it is difficult to know how other people will respond to the layout. What might appeal to you does not appeal to others and vice versa. This is why it is important to provide multiple ways for individuals to contact your firm.
For instance, if I offer an informational guide to potential clients, I need to display a picture of the guide that links to a page collecting information in exchange for the download. In addition, below the picture of the guide I should include a text hyperlink that a user can click to arrive at the same page. By doing this I am appealing to users who want to click on the picture as well as the hyperlink.
Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.
“If a prospect wants to contact me they go to my contact us page!”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.
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