If you’re a Google Adwords user, then you probably know what the Google slap is all about. It all started when Goolge implemented a keyword and landing page quality score. This put many people out of business over night. Either their landing page was not of high enough quality (according to the bigshots at Google) or their keywords weren’t relevant to they’re ads and/or landing page.
Here are some tips you can use to beat the Google Slap:
To Boost Your Landing Page Quality Score:
1. If you just have one long sales page, break it up into five or more pages. Throw in some articles or something just to beef up your site a little. Google hates one page websites.
2. Don’t use bulleted lists. Google identifies this as a spammy sales page.
3. If you have tons of banners and lot’s of Adsense ads, take off as many as possible. The more content you have, the more ads you can get away with.
4. Have “privacy policy”, “about us”, “contact us”, “terms and conditions” pages. Have these links on all pages of your site, especially your home page. This is a must with Google. They’re really cracking down on this.
5. Build a sitemap and link to it from all of your pages. You can use this free online sitemap builder if you want to. I’ve used it for some of my sites and it does a good job for me. After it’s done scanning your website you’ll want to download the “HTML Sitemap”. You can edit it if you want and remove anything you don’t want linked. It also created an xml sitemap. More about that in an upcoming post.
To Boost Your Keyword Quality Score:
1. Create tightly themed adgroups. Use just a few keywords for each adgroup. Make sure the phrases all have your target keyword in them. Make a new adgroup for each set of keywords. Some people make a different landing page optimized for each adgroup.
2. Name the adgroup the same as your main keyword.
3. Have your main keyword in your ad title and display URL. You can make up the last part of your display URL to something that matches your keyword as long as the first part of the domain is exactly the same as your destination URL. Example shown below.
4. Make your page title, page file name and h1 tag heading the same as your adwords headline. Have the keywords in your body text of the landing page too.
5. Here’s the most important thing. CTR (click through rate). If you have a good CTR, Goolge will reward you with higher placements and lower cost per click. You have to have a great ad with a compelling call to action to get the clicks. Constantly write new ads. Look at your stats for each ad and keep deleting the low CTR ads until you have a winner.
Adwords Example:
For this example, lets say you sell toy fire trucks and your URL is www.firetrucksforkids.com
Create an adgroup called: Toy Fire Trucks
Your main keyword phrase for this adgroup is: Toy Fire Trucks
Use These Keyword phrases: toy fire trucks, toy fire trucks for kids, kids toy fire trucks.
Your landing page html file would be named: toy-fire-trucks.htm
The title of the page would be: Toy Fire Trucks
Your H1 Heading on the page would be: Toy Fire Trucks
You would have the phrase “toy fire trucks” mentioned a few time in the body copy of this page.
Your display URL could be: FireTrucksForKids.com/Toy-Fire-Trucks For the display URL, you don’t need the WWW and everything after the forward slash can be anything you want. It doesn’t have to be the real page name.
Your actual URL would be: http://www.firetrucksforkids.com
Here’s the ad you could run:
Realistic Toy Fire Trucks
Makes A Great Christmas Gift For
Your Kids. Get Them While They Last
FireTrucksForKids.com/Toy-Fire-Trucks
If you’re really serious about using Adwords for your main source of traffic, you may want to take a look at the program Google Goggles. It shows you your quality scores before you even create your adgroups. Is it worth the money? I’d say so. Once you get a domain slapped it may never come back again and you’ll have to move everything to a new domain name. What a pain in the ass that is. I’ve done it before. Also, getting a better quality score will mean saving a ton of money on clicks and getting more of them.
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